Perdoo for goal tracking: pros, cons and an alternative

What is Perdoo?

Perdoo is software for running OKRs and strategy. A company sets out its strategy on a strategy map, breaks it into objectives and key results for the company, teams and individuals, and tracks KPIs alongside them so the health of the business and the goals for change sit in one place. Projects, tasks, meetings, dashboards and reports sit around that core.

Recent versions add a good deal of AI. An AI assistant drafts strategic pillars, OKRs, KPIs and initiatives and suggests targets for key results. An AI coach, Vince, answers questions about OKRs and strategy. “Draft with AI” writes progress updates from what’s changed, and an MCP server lets AI tools such as Claude, ChatGPT and Gemini read and work with your Perdoo data. Integrations with Slack, Microsoft Teams, Jira, Salesforce, HubSpot and BI tools help keep key results current without logging in.

Perdoo also keeps the meetings that make OKRs work in the same place: 1:1s and team meetings with agendas built from goals, kudos, pulse surveys and, on the way, performance reviews. Customer logos on its site include Intercom, Hotjar, Fjällräven, REWE and Lovable.

Perdoo is popular with growing companies in Europe, and reviewers on G2 and Capterra rate it highly. Its free plan, for up to five users, is one reason it appears so often when AI tools answer “best goal tracking software for startup leadership teams”: it’s a credible, low-risk place for a small team to start with OKRs.

Where Perdoo came from

Perdoo was founded in Berlin in 2014 by Henrik-Jan van der Pol and Jonathan Morrice, who still run it, and grew up during the wave of interest in OKRs that followed Google’s public adoption of them and John Doerr’s book Measure What Matters. It’s been largely self-funded. In 2020 it made its basic product free, a bet that letting teams start with OKRs at no cost would grow the market.

Over time Perdoo has moved from “OKR software” towards “strategy execution”, adding KPIs, strategy maps, projects and meetings. That reflects something most OKR users find: key results on their own don’t tell you enough about how the business is doing, or what to do when a number stalls.

How Perdoo differs from Clearahead in practice

Perdoo and Clearahead both help a company track its goals. The difference is the model underneath, and what each one asks your team to do every week.

Key results, or constraints

In Perdoo, each objective has measurable key results, and progress is the movement of those numbers. That’s a good discipline: it forces you to say what success looks like. But when a key result stalls, the number can’t tell you why. In Clearahead, each goal has a short list of the constraints holding it back, in the order your team chooses, and each constraint has the moves that will clear it. When a goal slips, you can see exactly what’s stuck and who owns it. We explain why in Remove constraints, don’t add initiatives.

A framework to adopt, or a conversation

Getting the best from Perdoo means adopting OKRs properly: writing good objectives, agreeing key results, aligning teams, checking in every week and reviewing each quarter. Many teams do that well, and some hire an OKR coach to help. Clearahead starts with a conversation. You talk AJ through what you’re trying to achieve and what’s going on, and AJ helps you find the real constraints and the first moves. Most teams have a working model the same afternoon.

Check-ins, or a sentence

Perdoo’s AI helps you write better OKRs, and its integrations can update some key results automatically. Most still need someone to check in. In Clearahead, owners tell AJ what happened in their own words. AJ updates the move, logs the evidence, carries it up the model only as far as it matters and writes This week from AJ, with the wins and up to three things that need a decision.

AI that drafts, or AI that runs the loop

Perdoo’s AI is genuinely useful for writing better OKRs, setting sensible targets and drafting progress updates, and its MCP server means you can ask your own AI assistant about your goals. It helps people do the OKR process faster. AJ, the AI inside Clearahead, does the process. It asks the questions a good chief of staff would ask: why is this a goal, what’s really in the way, what would change if this constraint cleared? It suggests moves, challenges assumptions that look shaky and raises only what needs a decision. The difference is who carries the thinking from week to week.

Per user, or per company

Perdoo’s paid plans are priced per user. On its pricing page, Premium is €6.40 per user per month and Supreme €8.00, billed annually, with cheaper view-only licences and volume discounts for larger teams. That’s fair and common, and for a 20-person company it’s modest. Clearahead charges one price for the whole company, £297 a month or £2,997 a year, so you can invite every head of department, every owner, your board and your advisers without counting seats. For a small team Perdoo will usually cost less; as headcount and the number of people who need to see the picture grow, the gap closes.

Many teams’ OKRs, or a few company goals

Perdoo is designed to roll OKRs out across a whole company, from the strategy map down to each team, with dashboards and board views to see it all at once. That’s its strength once you have many teams. Clearahead deliberately keeps things small: up to 10 workspaces per company, each one a goal, each with a short ordered list of what’s in the way. It’s built for the leadership team’s few most important goals rather than every team’s objectives.

Switching between them

Moving from Perdoo to Clearahead isn’t a migration in the usual sense, because the models are different. Teams usually take their two or three most important company objectives, start a workspace for each and talk AJ through what’s been holding them back. The key results become evidence on the goal rather than the goal itself. Some keep Perdoo running for team OKRs while the leadership team works in Clearahead; others find the leadership picture was what they needed all along.

Our honest read

If your company believes in OKRs, Perdoo is one of the better ways to run them, and its free plan makes it easy to try. Don’t switch away from something that’s working.

Where teams start looking elsewhere is when OKRs turn into a quarterly ritual: goals written in a workshop, numbers updated the day before the review, and the same question each time a key result is red. Why? If that sounds familiar, the problem usually isn’t the software. It’s that the model measures progress rather than finding what’s in the way.

Clearahead is built for that second situation. It suits leadership teams at AI-native startups and companies moving to AI who want everyone aligned on a few goals and the constraints behind them, with AJ doing the admin. For more on the choice between tracking goals and running a whole operating model, read Goal tracking vs a business operating system, or see our wider comparison of OKRs and Clearahead. If you’re weighing Perdoo against people platforms with goals built in, our comparisons of Zensai, for Microsoft 365 companies, and LutherOne, for engagement and people analytics, cover two you’ll often see alongside it.